Paywall

pricing

Paywall = a feature locked behind paid subscription.

Worth distinguishing:

• Onboarding paywall: app shows paid tier first, free tier after a “skip” link. Standard.
• Soft paywall: paid features visible in UI, marked with a lock icon. Tolerable.
• Hard paywall: free tier is unusable; basic features (macros, full database) are paid-only. MyFitnessPal Premium uses this pattern.
• Time-bombed: free for N days, then paid-only. MacroFactor uses this.

PlateLens’s paywall is soft and conservative. Free tier covers logging, macros, photo, barcode, full database. Paid (Coach) covers analytic features only.

Related: freemium.